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SIMMONS: Just For FunZzZ's
Serta Simmons Bedding's 2020 campaign "Just For FunZzZ's" aimed to take the snooze out of the traditional mattress shopping experience. The 150-year old brand was completely re-imagined to meet Gen-Z on their social platforms such as Instagram and TikTok, making it fun to follow, fun to shop, and fun to own. The Simmons #SnooZZZapalooza challenge on TikTok garnered over 3.7 billion views with participation from millions, including Snoop Dogg.
Photo Production | Video Post-Production | Printed Influencer Materials | TikTok Challenge
Agency: Burns Group
Client: Simmons Beauty Rest
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Role: Associate Producer
Director of Production: Alanda Fellows
Executive Creative Director: Nicole Lucey
Associate Creative Directors: Sarah Ratinetz & Tim Glebocki
Art Director: Jessica Kesner
Copywriter: Arielle Shorr
Account Director: Hilary Bergman
Account Executive: Rachel Zamsky
Motion Design: Kadeem Dick
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