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Ricola: ITCHAMACALLIT
Ricola's Itchamacallit social campaign leverages textured letters meant to resonate with consumers who have felt an irritating tingle or itchiness in their throat that they just can't quite pin-point. We created an alphabet of CGI letters for social use.
CGI | Social
Agency: Burns Group
Client: Ricola
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Role: Associate Producer
Director of Production: Alanda Fellows
Associate Creative Directors: Sarah Ratinetz & Meghan Dailey
Copywriter: Glen Levy
Group Account Director: Stephanie Reda
Account Supervisor: Rixey Moore
CGI Illustration: Victor Bregante
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