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LABATT: It's a Beeracle
Labatt launched Labatt Blue Citra with “It’s a Beeracle” to introduce its hoppy and refreshing new product. BG invented ‘Citra Man’ and his posse to introduce the new beer to consumers in unique ways. The videos featured a toll-free line where viewers could have their own one-on-one interaction with Citra Man.
| Video Post-Production |
Agency: Burns Group
Client: Labatt
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Role: Associate Producer
Executive Creative Directors: Nicole Lucey & Sam Arcade
Art Director: Nicole Farina, Carter Storozynski
Copywriter: Arielle Shorr, Mike Ludwig
Producer: Annie Bishop, Zebra
Group Account Director: Alex Brown
Account Director: Hilary Bergman
Account Executive: Charlie Miller
Director: Michael Illick, Arts & Sciences
Editor: Sean LaGrange, Arcade Edit
LABATT: Lighten Up
The "Lighten Up" campaign for Labatt depicts pointless internet debates that people often get way too caught up in. The video spots are a reminder to lighten up (preferably with a pristine Canadian pilsner such as Labatt Blue Light).
| Video Post-Production | Social OLV
Lighten Up: Alien-Vs-Machine
00:20
Lighten Up: 2 Legs-Vs-4 Legs
00:20
Lighten Up: Taco-Vs-Sandwich
00:15
Agency: Burns Group
Client: Labatt
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Role: Associate Producer
Art Director: Meghan Dailey
Copywriter: Sean Azze
Director of Production: Alanda Fellows
Group Account Director: Alex Brown
Account Director: Hilary Bergman
Account Executive: Charlie Miller
Post-Production: Scout, Mr. Bronx
LABATT: Seize the Lake
The campaign, “Seize the Lake,” displayed the duality of Labatt drinkers: their “real self” versus their “lake self.” To accompany the video spots, we created dynamic displays (lenticular & head-in-hole) so consumers can seize the lake themselves.
| Print | OOH | POS |
Agency: Burns Group
Client: Labatt
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Role: Associate Producer
Art Director: Nicole Farina
Director of Production: Alanda Fellows
Group Account Director: Alex Brown
Account Director: Hilary Bergman
Account Executive: Charlie Miller
Retouching: House Tribeca
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