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HSBC: Fusion
HSBC's "Fusion" campaign was launched to showcase it's Fusion program which combines small business and personal finance needs. The campaign included a brick and mortar POS takeover, OOH, direct mail and digital.
POS | OOH | Digital | Direct Mail
![Billboard[1].jpg](https://static.wixstatic.com/media/a44eb1_fa7f6539dccf4bc69de1797512906062~mv2.jpg/v1/crop/x_8,y_0,w_1383,h_805/fill/w_978,h_569,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Billboard%5B1%5D.jpg)
Agency: Saatchi & Saatchi, NY
Client: HSBC
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Role: Account Management Intern
Art Director: Thahn Ly
Copywriter: Derek Peet
Brand Agency Leader: Brian Horwitz
Associate Account Director: Tiffany Kimicata
Account Manager: Roxi Ratcliff
Account Executive: Lauren Makee
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