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FQ: Make Equality Moves
Female Quotient soft-launched their "Make Equality Moves" campaign at Cannes in 2019. The soft launch included the design and production of custom shoes, a storefront for shoe distribution ( in which there was a live step performance by The Clovers), a lounge area for guest speakers such as Julianne Hough to lead open conversations surrounding equality, and billboards to draw attention to the activation (hosted in NYC and France).
Experiential | Shoe Production | OOH | Print | Social
Agency: Burns Group
Client: Female Quotient
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Role: Associate Producer
Director of Production: Alanda Fellows
Executive Creative Director: Nicole Lucey
Associate Creative Directors: Meghan Dailey & Whitley Edwards
Account Director: Stephanie Reda
Account Supervisor: Chloe Blacker
Experiential Production Partners: Creative Spirit
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