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CATALYST: #BiasCorrect

Catalyst’s #BiasCorrect campaign for International Women’s Day, featuring 100 influential women and men sharing their experiences with bias, was spread across digital, social, OOH in 500-plus offices across the U.S., New York City bus shelters and Slack channels. 

 

To actively catch unconscious gender bias in the office, we developed a Slack app that offers non-gender biased auto-corrections for users and an interactive website which allowed users to create their own shareable #BiasCorrect photos.

Photo Production  |  Video Post-Production  |  Influencer Management  |  OOH |  Plug-In Development  |  Website Development 

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Agency: Burns Group 

Client: Catalyst Inc.

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Role: Associate Producer & Project Manager

Creative Directors: Meghan Dailey & Whitley Edwards

Director of ProductionAlanda Fellows 

Senior Integrated Producer: Jamie Florence

Integrated ProducerMaria Hummel

Group Account Director: Natalie Glaser

Assistant Account Executive: Rachel Zamsky

Photographer/Director: Celeste Sloman, ATRBUTE Reps

Post-production: Bandit/Mr. Bronx

Slack App Development: WillowTree

Website Development: Southern Made

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