BETADINE: Unleash the Power of Earth

The Betadine "Unleash the Power of Earth" campaign was originally meant to be a live-action production. Within 24 hours of hearing that Covid-19 social distancing would prevent live-action, the BG team came up with an idea to pivot the campaign to animation. The He-Man/ She-Ra inspired campaign brought parents to life as the heroes we need but don't deserve. The spots and accompanying display ads are now live on Hulu, Google, Pandora, WebMD, Facebook, and Instagram.